effective corporate messaging

Go viral, even if it’s within your own company. Imagine, for a moment, a YouTube video of your enterprise. What could that do for your company? How would you use it? Try these ideas on for size:

Capture free-flowing intellectual capital: In most organizations today, incredible amounts of knowledge get exchanged via WebEx meetings, video conferences and TelePresence sessions. Unfortunately, this intellectual capital is lost to anyone who was not present at the meeting. TBL/Cisco has crafted a solution that records these meetings and posts them to an internal web portal for consumption. Taking it even further, TBL/Cisco can transcribe and index these recordings. Picture opening up your corporate intranet, searching for a client’s name and having the results include not only written documents, but also any recorded videos in which someone actually spoke that client’s name. Imagine the wealth of information this puts at your employees’ fingertips.

Platform for corporate messaging: The solution described above also enables recorded content to be posted, to be consumed from any device (PC, iPhone, TelePresence, etc.), and to have views be historically tracked. Such a video portal offers the potential to greatly increase the effectiveness, efficiency and speed of “onboarding,” facilitate role transitions and even provide ongoing employee training.